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Guess who's shopping at dollar stores? Well-to-do millennials

from Rueters

Victoria Marin, a 35-year old author and educator, used to spend hundreds of dollars at large party-goods retailers on supplies that ended up in the trash can. But a visit to the neighborhood Dollar General store, mainly to stock up on cheaper paper napkins and plastic cups, completely changed the way she shopped. Marin, whose gross annual family income is about $150,000, said she would initially feel awkward about shopping at dollar stores. That perception, however, changed in the past few years for thousands of shoppers like her as a shaky economy added a good dose of prudence to household budgets. more


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