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H&M throws down with new sports line, starring Caitlyn Jenner

from MediaPost

H&M is stepping up its sports game, introducing a new line of high-performance sports gear called For Every Victory. Developed in collaboration with Sweden's Olympic team, the fast-fashion retailer says the marketing campaign for the new line will star Olympian Caitlyn Jenner, as well as other "inspirational personalities who have all achieved their own victories, whether in sport or through life experiences." more


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