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Pinterest makes changes to help marketers, advertisers

from By Suzanne Mason

For those looking for recipe, DIY, wedding or other visual ideas, the first social media platform that comes to mind is Pinterest. With more than 100 million monthly users, Pinterest is the third biggest social media platform, behind giants Facebook and Twitter. Soon, businesses will be able to target ads on Pinterest to consumers who have visited the brand's website, used its mobile app or have shared an email address with the brand. And that's not all. more


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