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Notes from the editor

It’s an age-old question: How do you differentiate your product in a travel marketplace absolutely crammed with competitive advertising? Seeking that edge, pioneering destinations, tour operators, hotels and attractions are accelerating the use of virtual reality technology to deliver their message. This month's VR Tourism News is chockfull of examples and the new research that is backing up their investments. While it is said that "something that is inevitable may not be imminent," in the case of virtual reality: Watch out!

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