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What the rise of virtual reality means for marketers

from Convince & Convert

Thanks to the constantly changing digital landscape, advertisers have been forced to get more and more creative with their advertisements, all while looking for the next great advertising idea. Now that virtual reality headsets are rising in popularity, the next step seems clear: VR ads. Virtual reality users are a captive audience: They're fully immersed, and they aren't going to take a headset off until they're done — not even because of an ad. more

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