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The importance of focusing on the customer journey

from Business 2 Community

Our modern world is being devoured and shaped by the new millennials that define every facet of our lives with their own terms and conditions. Yet, many of us marketers, old style and rigid to some extent, ignore this emerging goliath and still focus on business values and modern-looking websites. The question is not what you can provide to your customers. Rather, the question is how excited can you get this generation, so that they will stand in line to buy your product? more

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