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What every mobile game developer needs to know about soft launching


Soft launching a game can provide a valuable test-bed from which developers can validate business and product theories, test marketing strategies, and improve the final product. When the full or global launch is executed, you need to be firing on all pistons. This is when your game will be getting maximum attention and coverage — if you're not showing the game at its best, underperformance can result in negative reviews, and perhaps even a lost app-store featuring spot. more

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