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How Facebook's newest update may hurt your brand

from By Emma Fitzpatrick

Since the beginning of the year, organic reach for brand posts on Facebook has dropped 42 per cent. It appears that's just the tip of the iceberg for brands who rely heavily on Facebook. Recently, Facebook announced a significant change to their algorithm that will undoubtedly impact your brand. Getting back to their roots, Facebook is beginning to feature more posts from friends and family in users' News Feeds. Read on to learn how exactly this will impact your brand. more


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