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7 steps toward an effective facility branding initiative

from Athletic Business

Whether it houses professional sports competition or the efforts of amateur body builders, an athletics facility should communicate to visitors its own purpose and its occupants' pride. It can be a subtle sales pitch toward fans or a "wow factor" push for recruits, but there should be no doubting the destination's sense of place upon arrival. more

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7701 Las Colinas Blvd., Ste. 800, Irving, TX 75063