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Fast food outlets in Hong Kong woo customers with interior design

from Post Magazine

The man who built the world’s largest fast-food chain, Ray Kroc, insists he’s in the business of real estate, not hamburgers, so when sales started to flag a few years ago, it was real estate, not recipes, that McDonald’s took back to the drawing board. The outlet in Hong Kong’s Admiralty Center, opened in December 2015, was the pilot project of that exercise worldwide. For the pilot project, the outlet has an urban vibe in a “palette of materials you wouldn’t normally associate with fast food,” like concrete, steel, glass, and oak. The lighting, which dims at night to induce relaxation, was integral to the push back against the trend among chains to be ever garish, louder, brighter. more

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