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3 lessons your business can learn from Pokemon Go's success

from By Ross Lancaster

Of all the world's companies that produce, develop or market video games or video game consoles, none is more iconic than Nintendo. But the company of Mario, Zelda, Super Nintendo and the Game Boy is not the behemoth it once was — despite still producing $4.7 billion in revenue last fiscal year. Yet suddenly, Nintendo is benefiting immensely from the phenomenon that is Pokemon Go — perhaps the biggest sensation in gaming for several years. more

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