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Writing content that connects with your target audience

from Tech.Co

Social media has started to influence millennials in a big way. These social network sites have digitized the traditional public relations and are embraced by bloggers and journalists with open arms. Newspaper, catalog, radio, television and even websites have taken a backseat to these platforms. The power to co-create the brand image of a digital business takes away the control from the brand and given it to the consumers. The playing field and rules have changed, lead by an accelerated shift towards a more connected culture. Here are a few key points on writing content that best connects with your target audience. more


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