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How information architecture can help you create more engaging, user-friendly designs

from Forbes

Simplicity reigns in the world of software design. Iconic tech companies like Facebook and Apple understand this, and work hard to simplify their products. This results in a great user experience. But what's the most tactical way to achieve simple designs that drive strong UX? At my software solutions company UM Tech, we rely on an information architecture (IA) process. This process organizes information across the platform being developed. It provides an easy understanding of where the information is located as well as the means to navigate from the current position to the desired information. more


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