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How to unlock the value of your boomer membership

from MultiView

Associations currently face an interesting generational membership mix. For the first time in history, there are five generations functioning side by side in the workplace. Much chatter has been focused on how to handle the largest up and coming group in the workforce, the millennials, but organizations might be missing a key value add with their boomer population. While millennials might be the largest in numbers, baby boomers are the largest, in terms of buying power – and staying power. more

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