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Walmart begins selling so-called 'ugly fruit'

from Growing Produce

After months of discussion, a brand of blemished apples from Washington, called “I’m perfect,” recently made its debut in Walmart stores. “One of the challenges growers have is that Mother Nature can throw a curveball such as a hailstorm, high winds or even a string of very hot sunny days, which can damage the exterior finish of fruits,” Shawn Baldwin, Senior Vice President of Global Food Sourcing, Produce and Floral, Walmart U.S., said. “While the texture and flavor remain perfect, the exterior damage usually renders these fruits unsellable in the fresh market because they fail to meet traditional grade standards. more

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