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Business Rx: Their 'super coffee' looks to wake up energy drink market

from The Washington Post

As a college athlete juggling the demands of basketball and class at Philadelphia University, Jordan DeCicco was tired. Falling-asleep-in-class tired. He didn't want the energy shots and sugary energy drinks available in the school convenience store. He couldn't find a pick-me-up that was good for him, tasted good, and gave him the energy he needed to get through the day. So he turned to a blender in his dorm room, and began mixing. He eventually combined organic Colombian coffee with 10 grams of milk protein isolate instead of fatty creamers. This lean protein fortified his coffee with essential amino acids and a smooth finish. He then added healthy fats from coconut oil (medium chain triglycerides or MCTs) for a sustained boost of focused energy. more


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