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J.C. Penney: A tale of battle and victory

from NRF

The team at J.C. Penney was geared up for battle — and survival was the only option. Struggling since 2012, the company was staring down the barrel of Holiday 2014 with a lack of tech competence. J.C. Penney was solvent, but nothing had happened in the digital arena in almost three years. more


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