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What's the most effective means of influencer marketing?

from eMarketer

Influencer marketing is rapidly gaining popularity among brand marketers, and according to April 2016 research, nearly three-quarters of U.S. marketers cite ongoing ambassadorships as one of the most effective uses of influencers. TapInfluence, an influencer marketing automation platform, and technology research company Altimeter Group surveyed 1,753 influencers and 102 marketers about how they work together. Influencers were selected from TapInfluence's marketplace, on which each holds at least 10,000 followers. more


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