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Filling a gift card niche

from Convenience Store Decisions

Technology is increasingly impacting the way convenience stores sell gift cards. As a result, c-store retailers are changing their marketing approach to meet this merchandising metamorphosis. Specifically, the technology that's spurring a new era within the category is the advent of the electronic gift card. Sometimes called e-gift cards, digital gift cards, mobile gift cards or virtual gift cards, they are actually gift codes communicated through mobile phone text messaging, email, mobile device apps and social media. more


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