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Too soon to think about Christmas communications?

from By Mark MacDonald

Everyone groans when we see the first back-to-school commercial of the year. Almost as much as seeing the first Christmas ad that asks "Started your holiday shopping yet?" We're never fully ready to be reminded of huge events on our calendar – even if they're close. It shouldn't come as a shock that Easter, Christmas, Lent, etc., are approaching. Except we get so focused on the busyness of today, and special days creep up. Please note: Christmas is sneaking up. more


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