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Google's Lee Jones on how marketing will impact the future of mobile gaming

from VentureBeat

In the past couple of months, Google, Apple, and Facebook have all announced major changes to user acquisition tools, as well as the app store business and user experience. These upgrades for smart acquisition bidding, discovery, and subscription have the potential to change the mobile game landscape for years to come. Matt Marshall, the founder of VentureBeat, delved into this at our GamesBeat 2016 conference a couple of weeks ago. more

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