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Why maintaining meat color is a critical strategy for processors

from Food Dive

Price remains the No. 1 driver of meat purchase decisions for consumers, but appearance comes in at No. 2, which means meat color can be a critical factor for manufacturers and meat processors, according to the North American Meat Institute's study, The Power of Meat 2015. Shelf life governs much of meat's appearance, and once the product gets to retailers, manufacturers have little control over what the meat looks like by the time consumers see it. more


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