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Energy-efficient roofing materials for green clients

from By Erin Vaughan

You don't need an MBA to know green means big business. When Neilsen studied consumer behavior in regard to eco-friendly products, they found that two-thirds now prefer to buy sustainable products over conventional materials. If you're hoping to appeal to the next generation of homeowners and business owners, you need to be well-versed in environmental building and design practices, and know the difference between a product that is sustainable versus one that isn't. more

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