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It's not me, it's your content writing: Ending bad paragraph breaks for good

from Skyword

Content writing, like poetry, is a place where lines and paragraphs have very notable power — now more than ever, with attention spans at an all-time, laughable low. As the Content Standard's Managing Editor Jon Simmons has addressed, this has made first lines, hooks, leads, and titles that much more important. Beyond that, people are reading books less — despite the fact that, as studies have shown, the physical page commits more to memory than all that smartphone reading we've been doing. And let's not forget how many of our readers are digesting our content on smartphones and other mobile devices. more

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