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Secret to a successful show? Follow up on sales leads

from Association of Equipment Manufacturers

Ever wonder why your trade show ROI barely registers? Consider this — according to the Center for Exhibition Industry Research (CEIR), exhibitors fail to effectively follow up on 87 per cent of the leads taken at trade shows. "Not only is this preventing most companies from ever getting ROI, but it can also damage their companies' reputation in the market," says exhibitor consultant/trainer Jefferson Davis. more


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