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J.C. Penney tells analysts what to expect next: More private brands, faster

from The Dallas Morning News

J.C. Penney CEO Marvin Ellison said that getting back to $18 billion in annual sales is not an overriding objective for the Plano, Texas-based department store. But it can still become profitable, he said to about 100 analysts, mostly from New York, who traveled to the Four Seasons in Las Colinas, Texas, to get an update from Penney. more


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