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Strategic planning: Testing the trends

from By Randall Craig

A key part of any strategic-planning process is understanding the underlying trends. But how often have you read a prediction, statement or trend, and began to wonder if it were true? Sadly, with so many instant experts, pundits and self-serving gurus, it is sometimes difficult to tell fact from fiction. Yet without examining trends, your planning process will have a rocky foundation. Here are six tests that can help you reduce your trends and strategic-planning risk. more

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