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Leading designers 'take it to the top' to boost sales

from By Fred Berns

Show your best before you discuss the rest. That's the selling strategy of some of the most financially successful interior design professionals. They talk about and showcase their highest end products and services at the outset, before rolling out lower-priced alternatives. Theirs is a "save the best for first" sales philosophy. It's a contrarian sales approach, a stark contrast to the far more common practice in the design industry of catering first and foremost to a client's budget. more

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