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What the savviest school administrators know about education technology

from EdSurge

Umang Gupta's advice on monetizing your edtech product offers a snapshot of what the world of selling products to K-12 educators looks like to companies — and what the smartest edtech companies should know. Now let's flip that lens: What does the world of edtech products look like to administrators? What makes a school administrator a savvy edtech purchaser? For decades, the people running schools — from teachers to principals to chief academic officers, district leaders and even the school boards — have had about as many choices for their curriculum content and supplemental resources as American consumers had among telephones in the years before the breakup of AT&T. more


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