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How associations can lead on education

from Associations NOW

Associations are forever being scolded that they need to run more like a business. But what if they already are? That might be the case when it comes to education. In a recent white paper titled "The Association Role in the New Education Paradigm," Spark Consulting's Elizabeth Weaver Engel, CAE, and Alcorn Associates' Shelly Alcorn, CAE, argue that associations have the educational infrastructure structure and industry connections that will be required to respond to the rapid shifts in secondary education. With the size of college debt leaving many learners skittish and many companies embracing microcredentialing, associations have an opportunity to fill the gap. more

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