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The 1 unbreakable rule in business writing

from Harvard Business Review

In business writing, there's one rule you just can't break: It has to be about the reader, not about you. Most people understand this already, at least intellectually. They're sophisticated buyers of products and services, and they use a similar lens to decide whether to read something: They calculate whether it will provide value to them. Yet when the roles are reversed and they're the writers, they often forget this lesson — they're smart buyers but irrational sellers. more

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