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Retailers reach targeted audiences with social marketing

from Convenience Store News

Social media is playing a key role in consumers' lives, and just like them, retailers need to embrace the new normal. According to a panel discussion at the 2016 Path to Purchase Expo, Facebook has unique potential as a marketing platform because of its ubiquity, scalability and ability to target specialized groups. Path to Purchase Expo, hosted by Convenience Store News' parent company EnsembleIQ, took place Sept. 20-22 at the Donald E. Stephens Convention Center in Rosemont. more

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