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Attracting millennials: Are you thinking age-appropriately?

from Association Adviser

Let’s pause to think about a basic millennial truth: some millennials are full-on grown-ups with jobs, spouses and kids, while some are still in high school. Which leads to a couple questions your board should be asking itself when thinking about attracting millennial members: when it comes to marketing membership in our association to millennials, are we thinking age appropriately? more


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