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Facebook is king in retailers' social marketing strategies

from Progressive Grocer

Nearly all retailers today, to some degree, are investing in email and social media marketing. Furthre, according to a new report, Facebook is king when it comes to the social side. "State of Retailing Online 2016: Marketing and Merchandising," a recent report from the Washington, D.C.-basred National Retail Federation and Forrester Research, a Cambridge, Massachusetts-based market research firm, found that 92 and 94 percent of retailers surveyed are investing in social media and email, respectively, for marketing purposes. more

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