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The centennials are coming: Young consumers demand retailers do things differently

from Apparel

If you don't know what #stanning and #extra mean, you might think these are just the gibberish and insider slang of the teen and tween generation, but you could be missing out on crucial customer sentiment and feedback on social media. Centennials, or Gen Z, are the 70 million strong population of individuals born between 1996 and 2011 approximately, according to Aptos marketing director David Bruno, speaking at the retail software company's annual Engage conference. more

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