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Sephora's Magnificent Mile store has new, high-tech look

from Chicago Tribune

Beauty retailer Sephora opened its 400th location, on Chicago's Magnificent Mile. The location is one of the first where customers can get a look at Sephora's new Beauty TIP Workshop — named after the company's "teach, inspire, play" motto with more high-tech touches and space for classes and experimenting with products. Sephora Americas President and CEO Calvin McDonald talked about the new store look and why Sephora is "bullish on brick-and-mortar retail" in a chat with the Tribune. The interview has been edited for length and clarity. more


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