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PROFESSIONAL SELLING: What Do You Really Sell?

from Social Media Examiner

The gold standard in selling is the ability to fill in the blanks after "We're the only firm that..." So what is it that makes your geoprofessional firm absolutely different? More than likely, it's you, because your firm is the only firm that employs you. And because each "you" who works for your firm actually represents that firm, it behooves all "yous" to present as attractive an image of themselves as they can, while sticking to the facts and without trying to be too self-aggrandizing. How do you do this? In part by making sure your social-media presence is as effective as it can be, so it can help build the trust and influence that can attract prospective-client reps. One of the most important social-media apps for this purpose is LinkedIn. While you may already be listed there, chances are you’re not are doing all you could — and should — to build trust and influence. If only to evaluate your profile, you need to read "4 Ways to Build Trust and Influence on LinkedIn." One of those ways is to include a photo of yourself. But what should that photo depict and how large should it be? And what about keywords? Are you using them in your headline, job title, and summary? How about recommendations and endorsements? Do you ask for them...as you should? more


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