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Data-driven event decisions

from By Ashely Muntan-King

As a corporate event planner for a data management company, I am immersed in the language of big data, data availability and data reliability. This has led me to begin reflecting upon the events we manage and how data can drive our event-making decisions. It is a best practice to set metrics pre-event, and conduct attendee surveys and host debriefs post-event — all in an effort to gather event data. This data provides event planners with the ability to gain new insights for future planning. more

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