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7 essential ingredients for writing compelling titles

from Business 2 Community

The average adult has an attention span of 8.25 seconds. That means you have less than 33 words to get a reader's attention before they move on. This probably seems like an impossible task, which is exactly why compelling content titles are so vital. A title is your one opportunity to grab your customer's attention. It doesn't matter how fascinating your article is or how helpful its information if you can't ever get anyone to read it in the first place. more

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