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ConAgra makes a move toward rebranding and distancing itself from Nebraska roots

from Omaha World-Herald

In a bid to attract investors, ConAgra Foods executives distanced the company from its roots as a Nebraska agribusiness and from its more recent years as Omaha's unwieldy food industry conglomerate. Executives told analysts in a presentation at the company's new Chicago headquarters that ConAgra is emerging as a lean, agile competitor, launching modern products in niches with growth potential, while expecting continued growth in profit margins and share value. more

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