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Why it's important for consumers to fall in love with brands

from Food Dive

While many experts and consumers have predicted the downfall of major food and beverage brands as startups take over more of the total market share, an overwhelming number of consumers still name these large legacy brands among their favorite products, according to the Foodmix 2016 Brand Love Survey. Legacy brands offer a level of familiarity and comfort that startups often can't rival, including among younger consumers. more

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