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How to craft content with authority

from Brafton

In content marketing, authority translates to trust. Search engines are shifting away from using traditional SEO tactics to rank pages in favor of considering high-quality content that demonstrates expertise. Meanwhile, consumers have more websites to choose from than ever. Writing authoritatively allows marketing professionals to establish command of a topic or industry and cut through the noise of competitors. Authoritative content presents businesses as thought leaders that search engines and prospective clients alike can trust. more

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