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What top industry leaders have to say about current UX trends

from Forbes

The way brands interact with people is shifting. Businesses have rushed to plant their flags across the digital landscape, because they know that's where everyone is. But in their eagerness, many are forgetting that simply being there isn't enough — the user experience is also crucial. In fact, according to a global survey by Oracle, 91 percent want to be an industry leader in customer experience, but only 37 percent are actually working on a formal customer experience initiative. more

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