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How YouTube personalities can push your product

from MCV

If you've been reading the marketing press over the last 12 months, you'll find no shortage of commentators talking about the importance of tapping into "influencers" – delivering commercial messages or endorsements via trusted personalities on social media. These articles are littered with words like "millennials" and more often than not the chosen medium for delivery is YouTube. And that makes things very interesting if you're a games publisher. If you're not setting aside budget to work with influencers as part of your campaign planning, then you're missing a trick. more

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