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Wired youth, wise elders: Consumers young and old are reshaping food culture — and the food industry

from Forbes

We may not be entirely convinced as a society that individuals identify with particular generations or that there can be a discernible ethos or spirit linked to particular decades or birth years, and yet we've become quite adept at attaching labels to demographic age groups. Baby Boomers were the first such group to achieve household-name status, and since their emergence, it has become quite fashionable to affix labels to each subsequent generation: Generation X, millennials and now Generation Z. more


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