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7 tips for marketing to the younger generation

from The Huffington Post

Generation Z is the first generation that can really claim to be true digital natives. They do not see the world through analog perspectives. However, many businesses are slow to make their CX more intuitive, productive and seamless. Instead, they spend new technologies to legacy journeys, products, services and models to stay competitive. The days of malleable consumers, who either adjusted or compromised their expectations, is decreasing. Regardless of the generation, consumers are demanding experiences over products. more

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