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Place branding sports: Strategies for cities

from Smart Cities & Sport

When we think about place branding and sport, the first technique that often comes to mind is usually the hosting of major events to brand the city internationally. In a paper, authors Rein and Shields identify three different types of platforms that can be used by any city that wishes to develop a place branding strategy through sport. These channels can most probably give your city a few ideas on different strategies it can use to promote itself through sport: more

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