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Hawaii to use Olympic surfing to attract tourists

from The Associated Press via ABC News

Hawaii is trying to bring in more tourists by taking advantage of surfing's elevation to Olympic sport status. Surfing will be an official sport in the 2020 Olympic games in Tokyo, reported The Honolulu Star-Advertiser. The Hawaii Tourism Authority usually spends most of its $9.1 million sports budget on land-based events, but will start to focus on surfing and water sports as the games approach, according to Leslie Dance, the agency's vice president for marketing and product development. more

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