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Are Facebook and Google Really Taking All the Digital Ad Growth?

from Digiday

Although it's clear that most digital ad spend flows through Facebook or Google, it's unclear how much of that money ends up in the pockets of other players. Recently, a few researchers have claimed that Google and Facebook are taking all of the upside in the digital ad industry's growth, while the rest is actually shrinking. But it's important to note that these researchers use different methodologies. more

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