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How the Navy's retail store docks with shoppers, employees

from Advertising Age

Unless you or a close family member has ever served in the U.S. Navy, you may never have heard of the Navy Exchange Service Command, or Nexcom. Think of it as the sailor's department store, started in 1946 by the Department of the Navy to serve the seamen who find themselves in lands and oceans far, far away from the delights of American consumer goods. Today, Nexcom is a $2.7 billion organization with more than 300 retail stores around the world. more


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